Open Source Ideas

We’re at our best when solving specific creative challenges - in collaboration with brands or our own intuition. But here are some open source ideas we dig. Some are big. Some are small. All deserve to be made. If you want to sponsor one (or have us come up with something new just for you), let’s discuss.

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IFA.GPT CREATIVE ASSISTANT SUGGESTS “VIRTUAL REALITY FACTORY FARM EXPERIENCE” / {Technology/Advocacy}

Ideas for Animals creates and makes availalbe an IFA A.I. Assistant within ChatGPT{read more}.


OFFICIALLY ESTABLISHING “ANIMAL-FREE” AS A WIDELY USED CONSUMER-PRODUCTS DESCRIPTOR {Culture Shaping}

Compared to “Plant Based,” “Animal Free” raises a whole other level of consideration… {read more}.


AMAZON PRIME TO PROMOTE WORLDWIDE “MEANINGFUL MOVIE NIGHT” / {Culture Making}

Amazon Prime® promotes global movie night encouraging world to watch “plants-as-solution” films… {read more}.


SLAUGHTER TRAILER POP-UP RESTAURANT “OPENS” IN NEW YORK CITY / {Activism Stunt}

An activism entity sets up a slaughter trailer in NY or LA to attract fanfare and attention… {read more}.


TESLA®, RIVIAN® AND FISKER® COMPETE TO MAKE FIRST 100% VEGAN CAR / {Innovation Competition}

A car maker challenges other makers to be the first 100% certified-vegan car… {read more}.


BRAND ASKS WORLD TO THINK ABOUT ANIMALS EVERY TIME WE BUY ANYTHING / {Brand Campaign}

Brave brand suggests we “pause and consider animals” before any purchase… {read more}.


B-CORP® OFFERS NEW PLANT-BASED DISTINCTION FOR ANIMAL-CONSIDERATE COMPANIES / {Certification}

B-Lab® offers a new “PB-Corp” distinction for companies meeting plant-based requirements… {read more}.


VISIT A SLAUGHTER FACILITY AND SEE FOR YOURSELF / {Individual Action}

Attempt to see first hand what fellow innocent non-humans go through when faced with slaughter… {read more}.


WORLD’S LARGEST CONSTRUCTION TRADESHOW TO USE PLANT-BASED CATERER / {Brand Opportunity}

Largest construction tradeshow uses vegan caterer to help “plant-base” a “meat-centric” mindset… {read more}.


POPULAR GAMESHOWS ATTRACT NEW SPONSORS WITH “VEGAN WEEK” PROGRAMMING {Content/Brand Sponsorship}

Family Feud, Jeopardy and Wheel of Fortune do “vegan week,” attract fresh sponsors… {read more}.


THE WORLD’S FIRST 100% PLANT-BASED CORRECTIONAL FACILITY / {Brand Sponsor Opportunity}

A brand or organization helps a correctional facility become 100% plant-based… {read more}.


WORLD DECIDES IT’S TIME TO FOLLOW WISDOM OF CHARLIE BROWN / {General Inspiration}

Do Peanuts characters really show more wisdom than we “real life” characters?… {read more}.


BEYOND MEAT® AND HEINZ® CO-SPONSOR CELEBRITY JUDGED, $1M “KIND-CHILI COOKOFF” / {Sponsored Event}

Celebrity judges, big-brand sponsors and $1,000,000 help attract media coverage for kind consumerism... {read more}.


UGG® LAUNCHES VEGAN BOOT, MOVES TO EXPOSE “HUMANE-WASHING” STANDARDS / {Brand Action}

UGG launches a vegan boot and a transparent admission that they have seen the light… {read more}.


PETA URGES VEGANS TO SEE “THE INNOCENT PERFECTION” OF NON-VEGANS / {Activism Idea}

PETA issues press release explaining that effective animal activism requires setting aside all judgment… {read more}.


BRANDING AGENCIES GIVE VEGAN MENU ITEMS MORE ATTRACTIVE NAMES FOR FREE {Creative Agency Service}

Better names for plant-based dishes helps boost sales. Branding agencies offer help for free… {read more}.


ACTIVISM GROUP USES BILLBOARDS TO EDUCATE CROWD AT NATHAN’S FAMOUS HOTDOG CONTEST {Edu-Activism}

Gives spectators and press an opportunity to judge on their own whether this activity feels right. {read more}.


TOFURKY® ENCOURAGES EMPATHY FOR FARMED TURKEYS {Brand Action}

An appropriate brand launches a social-media film to teach the world about the amazing farmed turkey. {read more}.


REDWING® SHOE CO. RELEASES PLANT-LEATHER WORKBOOT {Brand Action}

Red Wing’s plant-leather boot signals that transitioning from animal industry is not just a privileged urban thing… {read more}.


MORE CITIES BAN MEAT & DAIRY ADS IN PUBLIC SPACES / {Social Pressure}

Holland cities voted to ban meat and dairy advertising in public places, and it’s time for more… {read more}.


“PEACE BY VEGAN” FOR PRESIDENT, “EARTHLING ED” FOR PARLIAMENT / {Social Action}

Vegan investors fund serious campaigns for two of the world’s most articulate vegan activists. {read more}.


TAKE A MINUTE AND REALLY LOOK / {Connection Exercise}

Deep down (or deep “up”), we are all one. But we have to be willing to look. Here is an opportunity... {read more}.


FEDERAL SUBSIDIES FOR RESTAURANTS GOING 50% PLANT-BASED BY 2025 / {Governmental Action}

Every restaurant in America that goes 50% plant-based or more by 2025 will receive a substantial federal bonus. {read more}.


MYSTERIOUS BILLBOARDS INSPIRE THE BEST KIND OF INTRIGUE / {Anonymous Philanthropy}

We applaud this anonymous billboard effort, and think it would make a meaningful campaign, worldwide. {read more}.


15-MINUTE “GLOBAL SYNCHUP” AIMS TO CHANGE THE WORLD THROUGH OUR COLLECTIVE MIND / {Worldwide Synchronized Contemplation}

Global SynchUp unites the entire world with a guided meditation on the world-changing power of Love… {read more}.


PLANT-MILK BRAND COVERS “KIND-MILK UPCHARGES” AT COFFEE SHOPS / {Brand Action}

Opportunity to emerge on the light side of the “vegan milk upcharge” debate/situation… {read more}.


VEGAN BRAND GIVES DISCOUNT TO FARM SANCTUARY VISITORS / {Brand Action}

Visit a farm sanctuary, and this vegan brand will give you a discount… {read more}.


REDNECK VEGAN SOCIETY CHALLENGES COMMON VEGAN IMAGE / {Global Chapter Organization}

International chapter-based foundation known as The Redneck Vegan Society (RVS)… {read more}.


CAN THE MOSQUITO TEACH US HOW TO TRULY LOVE? / {Contemplation & Practice}

Can our relationship to the mosquito be a learning device?… {read more}.


EYE GAZING WITH A FARMED ANIMAL / {Activism Idea}

A suggested “activism” idea whereby passersby are invited to “eye gaze” with a farmed animal… {read more}.


IT’S NOT ABOUT BEING VEGAN. IT’S ABOUT DOING NO UNNECESSARY HARM / {Suggested Contemplation / Behavior}

It’s not about being vegan. It’s about choosing to cease all harm-doing that we can control. {read more}.


NATIONAL PLANT-MILK ASSOCIATION EMERGES TO STEAL A PAGE FROM DAIRY INDUSTRY PLAYBOOK / {Plant Industry Group}

The National “Plant-Milk Association” forms to steal from the “Got Milk playbook”… {read more}.

back to open source ideas return home


HEAVILY FUNDED ANIMAL-WELFARE LOBBY GROUP “SPEAK FOR” EMERGES ON CAPITOL HILL / {Government Influence}

Influential new lobby group SPEAK FOR will work to even the playing field for animals... {read more}.


PLANT-INDUSTRY EXECUTIVE EXPRESSES LOVE FOR ANIMAL-INDUSTRY EXECUTIVES / {Paid & Earned Media}

Paid-media message of open honesty from a brave executive with a plant-based brand. {read more}.


TAKE A LOOK INTO THE LAWS REGARDING ANIMALS / {Individual Education}

Ever wonder how farm animals can be treated as they are? It’s the law… {read more}.


ACTIVISTS PEACEFULLY DISRUPT SLAUGHTER-HAULERS / {Activism Idea}

Activism idea to peacefully intercept slaughter-hauler trucks as they journey from farm to slaughter facility… {read more}.


LEVERAGING DR. BRONNER’S LEGENDARY LABEL & COSMIC CORPORATE PRINCIPLES TO TEACH PEACE / {Brand Extensions}

Hello (ALL-ONE!) humans of Dr. Bronner’s: Because we are huge fans of your brand, here are five “free ideas.” {read more}.


SPONTANEOUS DRONE SHOWS INVITE ENTIRE TOWNS TO CONSIDER FELLOW ANIMALS AS EQUALS / {New Media, Earned Media, Social Media}

This idea uses the amazing technology of choreographed drones with illumination capabilities to fill the sky with a captivating message for kindness. {read more}.


HOTTEST COMMERCIAL PRODUCTION COMPANIES TO CHARGE “ANIMAL EXPLOITATION FEE” / {Industry Movement}

Production companies to add a markup for any commercial promoting a product using animal flesh or secretions; or that would require an animal’s “performance.” {read more}.


A SIMPLE AND ELEGANT D.I.Y. SOLUTION TO MAKE YOUR HOME FOR THE BIRDS / {Individual Kind Action}

An estimated one billion birds die annually from window strikes. With a little work, you can make your home “for the birds.” {read more}.


NATIONAL CAMPAIGN INVITES PEOPLE TO LOOK INTO ANIMAL EXPLOITATION ON THEIR OWN / {Paid Media Campaign}

Paid media campaign inviting people to look into what it really takes to make animal-based products. {read more}.


WE CAN ENSURE THAT “WORLD MILK DAY” IS NO MORE BY 2024.

Because there is no other facet of animal and planet exploitation as cruel as the dairy industry. {read more}.


COMMISSIONED STUDY: HOW DO “SPIRITUAL PEOPLE” RECONCILE ANIMAL CONSUMPTION? / {Study / Book}

A full and objective study breaking down how various spiritual viewpoints reconcile animal consumption. {read more}.


SURPLUS BILLBOARD INVENTORY MAKES THE WORLD BEAR WITNESS / {Billboard Campaign}

When we don’t see what’s going on, we don’t care. But when we see, we feel. And we act. {read more}.


JOAQUIN PHOENIX & NATALIE PORTMAN FUND GLOBAL CAMPAIGN URGING VEGANS TO BE PEACE AMBASSADORS / {Culture Making}

Celebrity funded campaign teaching vegans to be inclusive ambassadors for patience and tenderness. {read more}.


COCA-COLA CALLS ON THE WORLD TO STEER GENERATIVE Ai PLATFORMS TOWARD PEACE, HAPPINESS AND LOVE / {Culture Shaping}

Might Coca-Cola embark upon a campaign encouraging us to teach Ai itself about “peace marketing”? {read more}.


THE WORLD’S FIRST PROGRAM TO OFFSET ROAD-KILL / {Web/App}

Following the logic of carbon offsets, Roadkill Offsets is an app that allows… {read more}.


UNIFY TO AMPLIFY – THE AAAU / {Nonprofit}

The AAAU (Animal Activism Amplification Union) would gather every animal-rights entity into one voice… {read more}.


PUTTING A VEGAN BALL IN PLAY / {Brand / Culture Action}

Help the NBA, NFL, MLS, MLB (and others) adopt the use of a vegan-leather ball… {read more}.


BIDEN PARDONS 2,023 FACTORY FARM ANIMALS FOR EARTH DAY 2023 / {Government Action}

For Earth Day 2023, President Biden will pardon 2,023 factory farmed animals… {read more}.


LARGE RETAILERS BAN GLUE TRAPS / {Brand Action}

Help The Home Depot, Walmart, Target or Lowes officially ban the sale of glue traps… {read more}.


NO BEAST MR. BEAST / {YouTube Campaign}

A multi-faceted campaign to partner with mega-famous YouTuber “Mr. Beast”{read more}.


ONE DAY OFF / {Societal Movement}

A global movement to turn everything off one day a week… {read more}.


MISSION TED NUGENT / {Webfilm Series}

Documenting a mission to lovingly persuade Ted to go vegan… {read more}.


% OF GIG / {App / Web}

Aggregator for freelance creatives to auto-donate a percentage of each gig to animal rights… {read more}.


BROCCOLI OR PIG? / {Webfilm Series}

Series of webfilms where folks choose between picking broccoli or killing a pig… {read more}.


HAFF - HUNTERS AGAINST FACTORY FARMS / {Societal Movement}

Because most hunters despise factory farming as much as any liberal activist… {read more}.


ONE UNIFIED MESSAGE / {Broadcast TV}

Simple TV spot to air during The Academy Awards or The Super Bowl{read more}.


BUY THE FARM / {Culture Disruption}

Kickstarter campaign to literally buy a factory farm and relocate all animals to sanctuaries… {read more}.


WHOLE COMMUNITY HEALING / {Response Event}

The world’s best therapists come to the scene of a tragedy… {read more}.


FOR THE RECORD / {Broadcast TV}

Straightforward broadcast TV spot that simply presents the actual definition of “vegan”… {read more}.


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