JOAQUIN PHOENIX & NATALIE PORTMAN FUND GLOBAL CAMPAIGN URGING VEGANS TO BE PEACE AMBASSADORS / {Culture Making}

Think of this campaign (funded by celebrity vegans) as a sort of “authentic vegan charm school.” It starts with full-page newspaper ads (see examples below) to build buzz and generate earned media – establishing the premise and encouraging vegans to understand their potential to become “walking recruitment machines” via their non-violent energy alone. It would then include a website where one can learn myriad practical methods on how to represent veganism as it really is at the deepest levels (a key to inner peace) so that others will be attracted, and more likely to try it themselves. Topics will be covered such as how to handle skepticism, redirect misinformation in a loving way, defuse debate and/or ease tension. By using other celebrity vegans as teachers, as well as summoning the best comedy writers and most talented directors to make the content, the site will be super fun. And of course it will leverage all the social media channels. All it needs is some celebrity backing. So if you’re connected with Joaquin or Natalie – please send them this link.

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