HOTTEST COMMERCIAL PRODUCTION COMPANIES TO CHARGE “ANIMAL EXPLOITATION FEE” / {Industry Movement}
Companies such as KFC, Taco Bell, Burger King, Arby’s, Milk Advisory Board (and many more) spend millions with the most award-winning ad agencies and production companies to run the most creative and attention getting content (commercials). The more provocative, fresh and hilarious the script, the more that the world’s best commercial directors and production companies want to make them. This idea would leverage the open-mindedness of the creative folks at these companies and have them charge an “exploitation fee” to any brand wanting to make a commercial for a product that uses animal flesh, secretions, skin/fur or would require an animal’s “performance” in the commercial. The idea would be a step-change. It would not require full-on boycotting of working with brands that exploit animals. Instead it would simply charge an additional percentage fee/markup to make the commercial with their company. They would then pass that fee on to an organization working directly for the welfare of animals, such as Mercy for Animals, Peta, Direct Action Everywhere, We Animals Media, etc.