“FOR THE RECORD” / {Broadcast TV}
Straightforward broadcast TV spot that simply presents the actual definition of “vegan.” Why? Many people don’t understand that being vegan is much closer to a spiritual practice than a diet. When one really understands that it’s an ethical lifestyle – not a “plant based diet” – they actually tend to regard vegans with a lot more respect. Which then helps vegans respect them back. And “unconditional kind regard” for all (aka true respect) is – arguably – what we’re all here to learn. Ideal sponsor: Any vegan product/brand with some broadcast media budget that wants to be a thought leader.