WORLD’S LARGEST CONSTRUCTION TRADESHOW TO USE PLANT-BASED CATERER {Brand Opportunity}
Bauma, the largest construction tradeshow, hands catering duties for all of its upcoming events to Greener By Default, an idea that would help to normalize plant-based eating for a typically “meat-centric” mindset. Simply put, Bauma is huge. It’s held every three years. It brings in about 620,000 visitors to see its 3,700 exhibitors for an overview of the latest technologies and trends in construction equipment. It speaks to the manliest of mindsets. But this is also a segment of highly intelligent and influential leaders in construction, worldwide. Though to some this might seem like a small idea, to animals it’s anything but. And its effects can be giant indeed. By the way, big shout out to Greener By Default. We love what you’re doing, and are all about what you’re about. Smart, with a capital-S.