NATIONAL CAMPAIGN INVITES PEOPLE TO LOOK INTO ANIMAL EXPLOITATION ON THEIR OWN / {Paid Media Campaign}
Paid media campaign inviting people to look into what it really takes to make animal-based foods and products that society deems “normal.” The core belief being if people research these things on their own, they’ll be less skeptical of their findings as compared to when activism entities “ram these images down their throats.” This campaign would use simple executions encouraging people to do their own research on various animal products. Founded on the belief that if one looks into the eyes of fellow feeling animals whose lives make up our “food” or “clothing,” one may decide on their own to discontinue consuming these things. We believe doing so will awaken our inherent empathy. If you look into the facts of what it literally requires to make foie gras, for example, we believe only a small segment of dissociated people can continue ordering/buying it. If you look into what dairy cows and their babies go through, you will reconsider dairy. Same with hens in farms making eggs at scale (“organic” or “free range” included). Look into the term “humane washing.” Do a web search. Look into what it takes to make wool. Look into all the non-essential foods and products that we continue to use en masse. Look into whether these beings are being cared for. Find your own films to watch. See for yourself. Is animal consumption really depleting the planet and harming our physical and spiritual health on a collective scale? Find out what it takes to kill a pig in a gas chamber. Look into how willingly they go into a kill chute. This campaign would simply open the door and invite you to do the research. Maybe you haven’t seen it. Maybe it’s time you did. In a way that you and you alone will believe. Because you and you alone did the research.
