BRAND ASKS WORLD TO THINK ABOUT ANIMALS EVERY TIME WE BUY ANYTHING / {Brand Campaign}
Campaign idea for a plant-based or vegan brand to enact a simple but compelling strategy to use a significant portion of their marketing media budget to inspire the world to integrate a “pause-moment” before each and every consumer choice. To simply remember to ask the question: “Are there animals in this?” Any brand choosing to run with this as their messaging platform can of course put their logo at the end. And talk it up with all the PR, news and podcast bulletins to get exposure and speak on their “why” for doing it. But the primary motivation and intention for investing in this platform would ideally be all about taking the higher elevation.
Potential brands: Beyond / Impossible / Michelin Tires / Continental Tires / ?