“ONE UNIFIED MESSAGE” / {Broadcast TV}
This silent, simple, 60-second TV spot would air during a large-audience event, such as The Academy Awards or The Super Bowl. Placed in the middle of a block of standard, high-production, big-budget commercials, a message like the above would garner attention via its quiet stillness. Perhaps each line fades up in succession. Or it’s just a single line such as “JUST LOVE” for the full minute. The “zinger” comes at the end, when it’s revealed that the message was made possible by an assembly of brands widely known to be rivals “in competition” with each other. Proving - at least a little bit - that the vision of the message is possible.