“LARGE NATIONAL RETAILERS BAN GLUE TRAPS” / {Brand Action}

A large national retailer such as The Home Depot, Walmart, Target or Lowes officially banning the sale of glue traps will send a signal to the world that even seemingly “small” actions based in kindness are of great importance. Such a move will also work to bolster the efforts that many animal welfare groups have made over the years on this front – such as SPCA, Peta, and others. It will also help to build internal company morale and normalize similar actions for other companies in the future. By issuing a simple press release once the decision is made, the company will also enjoy earned media coverage. And without getting too deep into the reasons for doing so, a short, feel-good film for web, social and TV (see example below) can explain the move and earn further attention, brand buzz, and loyalty among the compassionate public.

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