B-CORP® OFFERS NEW PLANT-BASED DISTINCTION FOR ANIMAL-CONSIDERATE COMPANIES / {Certification}

B-Lab® offers a new “PB-Corp” distinction for companies meeting plant-based requirements… {read more}.

IFA.GPT CREATIVE ASSISTANT SUGGESTS “VIRTUAL REALITY FACTORY FARM EXPERIENCE” / {Technology/Advocacy}

Ideas for Animals creates and makes available an IFA A.I. Assistant within ChatGPT… {read more}.

OFFICIALLY ESTABLISHING “ANIMAL-FREE” AS A WIDELY USED CONSUMER-PRODUCTS DESCRIPTOR {Culture Shaping}

Compared to “Plant Based,” “Animal Free” raises a whole other level of consideration… {read more}.

AMAZON PRIME TO PROMOTE WORLDWIDE “MEANINGFUL MOVIE NIGHT” / {Culture Making}

Amazon Prime® promotes global movie night encouraging world to watch “plants-as-solution” films… {read more}.

SLAUGHTER TRAILER POP-UP RESTAURANT “OPENS” IN NEW YORK CITY / {Activism Stunt}

An activism entity sets up a slaughter trailer in NY or LA to attract fanfare and attention… {read more}.

TESLA®, RIVIAN® AND FISKER® COMPETE TO MAKE FIRST 100% VEGAN CAR / {Innovation Competition}

A car maker challenges other makers to be the first 100% certified-vegan car… {read more}.

BRAND ASKS WORLD TO THINK ABOUT ANIMALS EVERY TIME WE BUY ANYTHING / {Brand Campaign}

Brave brand suggests we “pause and consider animals” before any purchase… {read more}.

VISIT A SLAUGHTER FACILITY AND SEE FOR YOURSELF / {Individual Action}

Attempt to see first hand what fellow innocent non-humans go through when faced with slaughter… {read more}.

WORLD’S LARGEST CONSTRUCTION TRADESHOW TO USE PLANT-BASED CATERER / {Brand Opportunity}

Largest construction tradeshow uses vegan caterer to help “plant-base” a “meat-centric” mindset… {read more}.

POPULAR GAMESHOWS ATTRACT NEW SPONSORS WITH “VEGAN WEEK” PROGRAMMING {Content/Brand Sponsorship}

Family Feud, Jeopardy and Wheel of Fortune do “vegan week,” attract fresh sponsors… {read more}.

THE WORLD’S FIRST 100% PLANT-BASED CORRECTIONAL FACILITY / {Brand Sponsor Opportunity}

A brand or organization helps a correctional facility become 100% plant-based… {read more}.

WORLD DECIDES IT’S TIME TO FOLLOW WISDOM OF CHARLIE BROWN / {General Inspiration}

Do Peanuts characters really show more wisdom than we “real life” characters?… {read more}.

BEYOND MEAT® AND HEINZ® CO-SPONSOR CELEBRITY JUDGED, $1M “KIND-CHILI COOKOFF” / {Sponsored Event}

Celebrity judges, big-brand sponsors and $1,000,000 help attract media coverage for kind consumerism... {read more}.

UGG® LAUNCHES VEGAN BOOT, MOVES TO EXPOSE “HUMANE-WASHING” STANDARDS / {Brand Action}

UGG launches a vegan boot and a transparent admission that they have seen the light… {read more}.

PETA URGES VEGANS TO SEE “THE INNOCENT PERFECTION” OF NON-VEGANS / {Activism Idea}

PETA issues press release explaining that effective animal activism requires setting aside all judgment… {read more}.

BRANDING AGENCIES GIVE VEGAN MENU ITEMS MORE ATTRACTIVE NAMES FOR FREE {Creative Agency Service}

Better names for plant-based dishes helps boost sales. Branding agencies offer help for free… {read more}.

ACTIVISM GROUP USES BILLBOARDS TO EDUCATE CROWD AT NATHAN’S FAMOUS HOTDOG CONTEST {Edu-Activism}

Gives spectators and press an opportunity to judge on their own whether this activity feels right. {read more}.

TOFURKY® ENCOURAGES EMPATHY FOR FARMED TURKEYS {Brand Action}

An appropriate brand launches a social-media film to teach the world about the amazing farmed turkey. {read more}.

REDWING® SHOE CO. RELEASES PLANT-LEATHER WORKBOOT {Brand Action}

Red Wing’s plant-leather boot signals that transitioning from animal industry is not just a privileged urban thing… {read more}.

MORE CITIES BAN MEAT & DAIRY ADS IN PUBLIC SPACES / {Social Pressure}

Holland cities voted to ban meat and dairy advertising in public places, and it’s time for more… {read more}.

“PEACE BY VEGAN” FOR PRESIDENT, “EARTHLING ED” FOR PARLIAMENT / {Social Action}

Vegan investors fund serious campaigns for two of the world’s most articulate vegan activists. {read more}.

TAKE A MINUTE AND REALLY LOOK / {Connection Exercise}

Deep down (or deep “up”), we are all one. But we have to be willing to look. Here is an opportunity... {read more}.

FEDERAL SUBSIDIES FOR RESTAURANTS GOING 50% PLANT-BASED BY 2025 / {Governmental Action}

Every restaurant in America that goes 50% plant-based or more by 2025 will receive a substantial federal bonus. {read more}.

MYSTERIOUS BILLBOARDS INSPIRE THE BEST KIND OF INTRIGUE / {Anonymous Philanthropy}

We applaud this anonymous billboard effort, and think it would make a meaningful campaign, worldwide. {read more}.

15-MINUTE “GLOBAL SYNCHUP” AIMS TO CHANGE THE WORLD THROUGH OUR COLLECTIVE MIND / {Worldwide Synchronized Contemplation}

Global SynchUp unites the entire world with a guided meditation on the world-changing power of Love… {read more}.

PLANT-MILK BRAND COVERS “KIND-MILK UPCHARGES” AT COFFEE SHOPS / {Brand Action}

Opportunity to emerge on the light side of the “vegan milk upcharge” debate/situation… {read more}.

VEGAN BRAND GIVES DISCOUNT TO FARM SANCTUARY VISITORS / {Brand Action}

Visit a farm sanctuary, and this vegan brand will give you a discount… {read more}.

REDNECK VEGAN SOCIETY CHALLENGES COMMON VEGAN IMAGE / {Global Chapter Organization}

International chapter-based foundation known as The Redneck Vegan Society (RVS)… {read more}.

CAN THE MOSQUITO TEACH US HOW TO TRULY LOVE? / {Contemplation & Practice}

Can our relationship to the mosquito be a learning device?… {read more}.

EYE GAZING WITH A FARMED ANIMAL / {Activism Idea}

A suggested “activism” idea whereby passersby are invited to “eye gaze” with a farmed animal… {read more}.

IT’S NOT ABOUT BEING VEGAN. IT’S ABOUT DOING NO UNNECESSARY HARM / {Suggested Contemplation / Behavior}

It’s not about being vegan. It’s about choosing to cease all harm-doing that we can control. {read more}.

NATIONAL PLANT-MILK ASSOCIATION EMERGES TO STEAL A PAGE FROM DAIRY INDUSTRY PLAYBOOK / {Plant Industry Group}

The National “Plant-Milk Association” forms to steal from the “Got Milk playbook”… {read more}.

HEAVILY FUNDED ANIMAL-WELFARE LOBBY GROUP “SPEAK FOR” EMERGES ON CAPITOL HILL / {Government Influence}

Influential new lobby group SPEAK FOR will work to even the playing field for animals... {read more}.

PLANT-INDUSTRY EXECUTIVE EXPRESSES LOVE FOR ANIMAL-INDUSTRY EXECUTIVES / {Paid & Earned Media}

Paid-media message of open honesty from a brave executive with a plant-based brand. {read more}.

TAKE A LOOK INTO THE LAWS REGARDING ANIMALS / {Individual Education}

Ever wonder how farm animals can be treated as they are? It’s the law… {read more}.

ACTIVISTS PEACEFULLY DISRUPT SLAUGHTER-HAULERS / {Activism Idea}

Activism idea to peacefully intercept slaughter-hauler trucks as they journey from farm to slaughter facility… {read more}.

LEVERAGING DR. BRONNER’S LEGENDARY LABEL & COSMIC CORPORATE PRINCIPLES TO TEACH PEACE / {Brand Extensions}

Hello (ALL-ONE!) humans of Dr. Bronner’s: Because we are huge fans of your brand, here are five “free ideas.” {read more}.

SPONTANEOUS DRONE SHOWS INVITE ENTIRE TOWNS TO CONSIDER FELLOW ANIMALS AS EQUALS / {New Media, Earned Media, Social Media}

This idea uses the amazing technology of choreographed drones with illumination capabilities to fill the sky with a captivating message for kindness. {read more}.

HOTTEST COMMERCIAL PRODUCTION COMPANIES TO CHARGE “ANIMAL EXPLOITATION FEE” / {Industry Movement}

Production companies to add a markup for any commercial promoting a product using animal flesh or secretions; or that would require an animal’s “performance.” {read more}.

A SIMPLE AND ELEGANT D.I.Y. SOLUTION TO MAKE YOUR HOME FOR THE BIRDS / {Individual Kind Action}

An estimated one billion birds die annually from window strikes. With a little work, you can make your home “for the birds.” {read more}.

NATIONAL CAMPAIGN INVITES PEOPLE TO LOOK INTO ANIMAL EXPLOITATION ON THEIR OWN / {Paid Media Campaign}

Paid media campaign inviting people to look into what it really takes to make animal-based products. {read more}.

WE CAN ENSURE THAT “WORLD MILK DAY” IS NO MORE BY 2024 / {Industry Movement}

Because there is no other facet of animal and planet exploitation as cruel as the dairy industry. {read more}.

COMMISSIONED STUDY: HOW DO “SPIRITUAL PEOPLE” RECONCILE ANIMAL CONSUMPTION? / {Study / Book}

A full and objective study breaking down how various spiritual viewpoints reconcile animal consumption. {read more}.

SURPLUS BILLBOARD INVENTORY MAKES THE WORLD BEAR WITNESS / {Billboard Campaign}

When we don’t see what’s going on, we don’t care. But when we see, we feel. And we act. {read more}.

JOAQUIN PHOENIX & NATALIE PORTMAN FUND GLOBAL CAMPAIGN URGING VEGANS TO BE PEACE AMBASSADORS / {Culture Making}

Celebrity funded campaign teaching vegans to be inclusive ambassadors for patience and tenderness. {read more}.

COCA-COLA CALLS ON THE WORLD TO STEER GENERATIVE Ai PLATFORMS TOWARD PEACE, HAPPINESS AND LOVE / {Culture Shaping}

Might Coca-Cola embark upon a campaign encouraging us to teach Ai itself about “peace marketing”? {read more}.

THE WORLD’S FIRST PROGRAM TO OFFSET ROAD-KILL / {Web/App}

Following the logic of carbon offsets, Roadkill Offsets is an app that allows… {read more}.

UNIFY TO AMPLIFY – THE AAAU / {Nonprofit}

The AAAU (Animal Activism Amplification Union) would gather every animal-rights entity into one voice… {read more}.

PUTTING A VEGAN BALL IN PLAY / {Brand / Culture Action}

Help the NBA, NFL, MLS, MLB (and others) adopt the use of a vegan-leather ball… {read more}.

BIDEN PARDONS 2,023 FACTORY FARM ANIMALS FOR EARTH DAY 2023 / {Government Action}

For Earth Day 2023, President Biden will pardon 2,023 factory farmed animals… {read more}.

LARGE RETAILERS BAN GLUE TRAPS / {Brand Action}

Help The Home Depot, Walmart, Target or Lowes officially ban the sale of glue traps… {read more}.

NO BEAST MR. BEAST / {YouTube Campaign}

A multi-faceted campaign to partner with mega-famous YouTuber “Mr. Beast”… {read more}.

ONE DAY OFF / {Societal Movement}

A global movement to turn everything off one day a week… {read more}.

MISSION TED NUGENT / {Webfilm Series}

Documenting a mission to lovingly persuade Ted to go vegan… {read more}.

% OF GIG / {App / Web}

Aggregator for freelance creatives to auto-donate a percentage of each gig to animal rights… {read more}.

BROCCOLI OR PIG? / {Webfilm Series}

Series of webfilms where folks choose between picking broccoli or killing a pig… {read more}.

HAFF - HUNTERS AGAINST FACTORY FARMS / {Societal Movement}

Because most hunters despise factory farming as much as any liberal activist… {read more}.

ONE UNIFIED MESSAGE / {Broadcast TV}

Simple TV spot to air during The Academy Awards or The Super Bowl… {read more}.

BUY THE FARM / {Culture Disruption}

Kickstarter campaign to literally buy a factory farm and relocate all animals to sanctuaries… {read more}.

WHOLE COMMUNITY HEALING / {Response Event}

The world’s best therapists come to the scene of a tragedy… {read more}.

FOR THE RECORD / {Broadcast TV}

Straightforward broadcast TV spot that simply presents the actual definition of “vegan”… {read more}.