Evan Fry / Founder & Creative Director
Ideas for Animals was founded by Evan Fry. After a pretty solid run in the creative advertising game as a writer, creative director and backseat designer - including a three-year position as CCO of the world’s first agency built on crowdsourcing principles - Evan had acquired pretty much every international creative award there is, including the coveted Titanium Grand Prix at Cannes in 2010, the $100,000 Grand Kelly and a Radio Mercury Award. All this seeming “success” was largely due to a fortunate joining with Alex Bogusky and his crew of genius misfits in Miami, then Boulder, from 2002 to 2009 (and then again from 2012 to 2015). In 2015 he began his “solo career,” and for a few years it was pretty fun (though he was more focused on racing bikes than his profession). In late 2018 it all came to a necessary stop, however, as he was called to take a different focus, going deeply inward (no drugs) to seek who (or what) he really is. This practice continues as a daily priority for Evan, but during that time it became clear that he could no longer do nothing while the ecological travesty caused by our dominion-minded treatment of animals continued to rage. And along with this came further poignant learnings about “reality.” So it could be said that Ideas for Animals was born of a mixture of conditioned preferences, inherent skills, baked-in-sensitivities, intuition and trust in source. Today, Evan loves to study, practice, mentor and make things.
“Now to be frank. It was described earlier to me that you were a bit “quirky” in how you work. I’m not sure if you’ve heard that before—but when I heard that my ears perked up immediately. Why? Because quirky is a word used to describe people that operate differently, and people cannot really describe how. To my mind, that means they are likely a lot more intelligent and creative. I really think you’re brilliant, Evan. So just know if you hear that word in the future, it’s because you’re way ahead of the pack and likely running circles around them cognitively.
It was such a pleasure to see you work. To see how you wired this together. And sitting here with our name – a name that feels right – I mean I cannot thank you enough. You solved such a thorny problem for us. ”
Jay Ferracane / Design & Vision Partner
Jay Ferracane of Angry Bovine is not vegan. But he gets it. And he also gets design. And strategy. He lives on a working ranch and hustles every day harder than pretty much anyone out there. He and his wife also save wild mustangs (no lie). Jay did not write this bio because he’s so humble he’d never ask for something like this to make it out on the interwebs. He’s been involved in all facets of graphic design since the early 1990’s. He can quite literally do it all. Ideas, packaging, trade shows, logos and websites galore. What about analog stuff? Give Jay a 1972 F100 with a broken leafspring and he’ll MacGyver that sumbitch into shape in about four minutes. Jay is a teacher at University of Colorado. Jay has two extremely talented sons, can ride a bike really fast, and is one of the kindest human animals this crazy planet will ever know. Plus he’s funny. And likes punk rock. And he used to skate professionally (on a board, not roller skates).
Drew Pautler / Partner & Big Thinker
Drew Pautler of Good Fortune Collective is vegan. But that’s not as important as it might seem by mentioning it first. It’s just that in Jay’s profile, we came out of the gate with an “admission” that he isn’t (yet). But Drew? He only eats plants. And just look at this son of a biscuit. He used to race downhill for “America’s Hat” (Canada). That’s right. For a number of years there, Drew was one of about four in the whole country to wear the Maple Leaf on his jersey, going against the planet’s best wild-asses on the DH World Cup. Maybe that means nothing to you. So let’s wax a bit about Drew’s traits more relevant to IFA. “Drew finds the fun.” He is currently one of the best art and creative directors in the Northern Hemisphere, doing his thing on the daily with a young staff of 9 up in Vancouver, BC at Good Fortune Collective. Evan and Drew have worked together for all 10 of the years Drew has been running Good Fortune Collective, and also before that at Crispin Porter + Bogusky.