open source ideas are we for real?
Ideas for Animals is a think tank, an art thing and an ad agency. We develop ideas that invite folks to (re) consider their relationship to all animals (including humans). We believe advertising can use its incredible power for so much more than selling stuff. We encourage brands to leverage their massive influence to promote peaceful behavior from a position of role model rather than profiteer. We exist to build actions based in kindness, to steward impactful ideas, to learn, teach and mentor. Here’s some of our past work. Here’s how to contact us. And here’s a thank you for being here: Thank you.
Check out a more comprehensive glimpse of IFA founder Evan Fry’s advertising work.
Currently in development for Netflix, Hahahimsa is a 90-minute celebrity sketch comedy special with a mission to show how the sometimes “overly righteous” notion of nonviolence toward all living things (ahimsa) actually is a laughing matter. Stay tuned.
Hold on to your kale, Vegan Creativity is now a thing. It’s an approach to creativity that ensures our ideas never shame, judge or criticize. It could just as easily be called “Kindness Creativity” or “Nonviolent Creativity.” It works under the premise that to promote in an unkind way that which is meant to foster kindness would be hypocritical. And probably just create more divisiveness. Vegan Creativity focuses on solutions. And oneness. Not finger pointing.